STARTUP MARKETING CONSULTANT MARK DONNIGAN

Startup Marketing Consultant Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and other facts concerning contemporary B2B advertising and marketing. We go over exactly how the buying trip is now entirely fragmented and also the way that community structure can assist marketers take back control of the explo

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b2b marketing

TL; DR - If you need short-term results, e.g., income, do not assume that the trick is capturing more need. This method is coming to be less efficient, and also it's a means to shed priceless sources. Focus on creating need where you can get near-term wins. The purchaser's journey can not be " curved to our will." If you can not map o

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